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關于"好朋友"

新浪廣告介紹

新浪廣告介紹

"好朋友"|更省心

　　

　　新浪平台是由新浪網、新浪新聞、與新浪微博等衆多國內人流量最大的平台組成。每天有超過100萬家優質媒體及意見領袖貢獻內容，每天有超過1億主流用戶通過新浪網來了解世界，同時每天超過40億頁面訪問及內容消費，是國內唯一一家流量和新用戶增長都保持在30%以上的媒體平台。

什麽是新浪扶翼推廣？

　　扶翼推廣一般是在pc新浪網和wap新浪網以及新浪新聞app上發布圖片類型的廣告和文字鏈廣告。

新浪扶翼推廣廣告PC端位置截圖如下：

首頁广告位示例

新聞內頁廣告位示例

財經版塊廣告位示例

财经频道广告位截图汽车频道广告位截图科技频道广告位截图

新浪扶翼推廣收費方式

推广出价方式：客户可凭借自己公司的需求和营销目标选择以下出价方式：
CPC：按照用户与广告进行有效互动计费，起投金额：移动端￥0.2元；PC端￥0.5元
CPM：按照广告创意曝光数量收费（即只要用户看到广告即可），起投金额：￥0.5元（仅限PC端，较少选用）

新浪扶翼推广“收费 & 竞价”规则

收费是由个人竞价情况而视，最终收费不会高于您的出价。
您推广内容的质量和出价，共同决定出价，通过提高广告质量度，将获得更多的曝光和更低的点击。（广告质量度与创意和出价相关）

新浪扶翼推廣産品優勢

1.鎖定人群多：自新浪成立以來注冊用戶已超5億，每日微博浏覽量超1.2億，每天有超過40億頁面被訪問及內容消費

2.範圍覆蓋大：新浪自身有32個頻道，每天600多個資源位平均曝光量將近10億PV

3.影響時間長：在多個平台全天候影響用戶曆史浏覽行爲，精確定向識別需求明確用戶+潛在用戶

4.互動界面大：不但有文字、圖片等互動方式和廣告排面，更有像畫中畫、矩形、按鈕、圖文混排展示類、社交互動類、多圖輪播、內容收集等多種互動方式。

5.成本省&可控：收費是按照按效果付費，同時預算可控，幫助用戶有效的宣傳廣告。

新浪扶翼推廣的雙平台數據

根据用户的年龄、性别、兴趣、上网浏览的时间以及所在地域、生活习惯、浏览习惯从而精准定向出廣告投放的时间、地域等，锁定目标用户和潜在用户。再根据此些数据分析，加上关键词和其他数据，撰写出一个很棒的创意，有效的对客户的品牌进行宣传。

新浪扶翼推广优势还在于:多、准、好、省

多:拥有数以万计的优质用户，多家优质媒体资源，广告形式也层出不穷，优秀广告也同样海量。

准：使用新浪的人群基数大，所以对于不同的人来说，他们的定位就很清楚，社会属性也很精确

好：优化：每位客户的出价可以根据自身的要求和预算来确定

省：服务：一条龙专业服务，多层角度分析，给出效果和创意，省心省时省力

新浪扶翼推廣成功案例

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